Comprehensive commercial assessment that identifies risks, validates revenue assumptions, and provides practical roadmaps for portfolio value creation.
Your target investment demonstrates strong product-market fit, validated technology, talented founding team, and compelling market opportunity. The revenue projections appear achievable. The management team articulates confidence in their commercial capabilities.
But can they actually execute?
These challenges are not edge cases; they are systematic patterns that destroy value across portfolios. The REVV GTM Audit identifies these risks and provides practical roadmaps to address them.
Systematic evaluation of interdependent commercial capabilities
Market & Commercial Strategy
We assess whether your target company has clearly defined its market positioning and commercial strategy. Does the value proposition resonate with target buyers? Is differentiation sufficient and defensible? We evaluate ICP definition, segmentation logic, pricing strategy, competitive positioning, and whether the commercial strategy can sustain systematic customer acquisition at scale.
Operations & Execution
We assess whether sales processes are documented, repeatable and improving. Does pipeline generation scale economically? We conduct forensic revenue bridge analysis, identifying how the company reaches its revenue targets through new logos, expansion, and retention. We assess pipeline coverage requirements, capacity modelling, forecasting accuracy, and whether the go-to-market execution model will deliver projected outcomes.
Capabilities & Organisation
We evaluate whether the team possesses the capabilities required to execute the revenue plan. Are there critical gaps in commercial leadership, sales skill and capacity, revenue operations, marketing infrastructure, or customer success? We assess current versus required staffing, evaluate leadership quality, quantify investment needed in talent and systems, and identify organisational design issues that will constrain execution.
Metrics & Scalability
We analyse the unit economics and key performance indicators that determine whether growth is sustainable and profitable. What are the LTV:CAC ratios when you include fully-loaded acquisition costs? We examine quota attainment distribution, pipeline coverage, productivity metrics, and leading indicators. We identify which customer segments drive profitable growth versus which destroy value despite contributing to revenue.
Ecosystem & Mobilisation
For businesses with channel strategies, we evaluate partnership effectiveness. How productive are partnerships relative to direct sales? We assess partner enablement quality, co-marketing effectiveness, integration partnerships, and whether the ecosystem approach creates or limits scaling potential. We examine whether partnership strategy aligns with overall go-to-market approach and resource allocation.
Flexible engagement models designed for investor timelines
| Element | SILVER | GOLD | PLATINUM |
|---|---|---|---|
| Assessment Type | Light | Comprehensive | Enhanced |
| Best For | Health check | Deep dive | Complex concerns |
| Fee | £9,000 | £15,000 | £24,000 |
| Timeline | 1 week | 2-3 weeks | 3-4 weeks |
| Assessment Items | 50 | 100 | 185 |
| Revenue Bridge Analysis | Basic | Forensic | Scenario Planning |
| 90-Day Action Plan | Overview | Detailed | Comprehensive |
| Progress Reviews | — | 2 per year | 4 per year |
| Debrief Presentation | 30 minutes | 60 minutes | 90 minutes |
| Abort Fee | £5,400 | £9,000 | £14,400 |
Systematic evaluation delivering actionable insights
Initial consultation to understand your investment thesis, specific concerns, timeline requirements, and access to data and stakeholders. We tailor the assessment focus whilst maintaining comprehensive 5-pillar coverage.
Clear scope definition including deliverables, timeline, stakeholder interview requirements, data access needs, and commercial terms. We confirm expedited response rate to meet investor deadlines.
Systematic examination of CRM data, financial models, sales metrics, marketing performance, organisational charts, compensation plans, customer data, and pipeline analysis. We conduct forensic analysis of actual performance versus reported metrics.
Structured conversations with commercial leadership, sales team members, marketing, customer success, and select customers where appropriate. These interviews validate data findings and surface execution challenges not visible in quantitative metrics alone.
Delivery of Board Report and Management Report with 90-day implementation plan. Debrief presentation to deal team and management walks through findings, answers questions, and ensures clarity on recommendations and implementation requirements.
Schedule a confidential briefing to discuss your specific requirements. We respond within 4 business hours and accommodate expedited timelines for active deal situations.
Schedule Your Briefing