We bridge the GTM evaluation gap with forensic precision, delivering insights that drive informed investment decisions and enable portfolio value creation.
Investors rely extensively on financial, market, product and technology evaluation. Yet GTM-level review is often superficial or aspirational, creating a blind spot where revenue assumptions go unvalidated and commercial execution capabilities remain unexamined.
This gap has consequences. When companies scale from founder-led to codified sales, when incentives fail to drive the right behaviours, when support systems and infrastructure lag requirements, or when messaging and positioning drift from market reality, value creation suffers. The revenue bridge that looked achievable during due diligence becomes increasingly distant as execution challenges compound.
The REVV GTM was founded by Stuart Wagner, bringing two decades of global commercial leadership experience to the investment assessment challenge. With extensive dual-sided M&A experience serving both investors and portfolio companies, Stuart understands what rigorous commercial evaluation requires and how to translate findings into actionable improvement plans.
Over 20 years in global commercial leadership and GTM audit work, Stuart has conducted 60+ go-to-market audits, delivered £500M in revenue since 2011, and worked across diverse industries including life sciences, healthcare, finance, professional services, consulting and publishing. His sector experience spans SaaS, technology, platforms, data, analytics, AI/ML and services businesses.
This operational track record ensures every assessment is grounded in what actually works when companies scale, not theoretical frameworks divorced from commercial reality.
We speak both languages: investor risk assessment and operational commercial execution. Our assessments serve dual audiences — investment committees evaluating decisions and management teams implementing improvements. This dual perspective is uncommon; most advisers come from either investing or operating backgrounds, but rarely both with equal depth.
We examine evidence, analyse data, interview stakeholders, and assess capabilities systematically. We provide RAG scoring that clearly signals where intervention is required, revenue bridge analysis that identifies achievable versus aspirational components, and 90-day implementation plans with specific resource requirements and success metrics.
Prescription before diagnosis is malpractice. We do not arrive with predetermined solutions. Instead, we conduct comprehensive assessment, identify capability gaps with supporting evidence, and then provide practical recommendations tailored to the specific situation.
Our extensive M&A experience on both the investor and operator sides enables us to deliver insights that resonate with investment committees whilst remaining actionable for management teams. We understand what both audiences need and how to bridge that gap.
The 5-Pillar Framework examines interdependent dimensions of commercial capability
Assesses market positioning and commercial strategy. We evaluate whether the value proposition resonates with target buyers, differentiation is sufficient and defensible, and the value story can be articulated consistently as the sales team grows.
Evaluates operational execution and infrastructure. We examine whether sales processes are documented, repeatable and improving, pipeline generation scales economically, and sales cycles are predictable.
Examines capabilities, organisation and talent requirements. We assess whether the team possesses the capabilities required to execute the revenue plan and identify critical gaps in commercial leadership, sales skill and capacity, revenue operations, marketing infrastructure, or customer success.
Reviews metrics, unit economics and scalability. We analyse the unit economics and key performance indicators that determine whether growth is sustainable and profitable, examining LTV:CAC ratios, cohort analyses, quota attainment distribution, and productivity metrics.
Analyses ecosystem leverage and channel effectiveness. For businesses with channel strategies, we evaluate partnership effectiveness, partner enablement quality, co-marketing effectiveness, and whether the ecosystem approach creates or limits scaling potential.
Each assessment delivers an executive summary and overview, a forensic revenue bridge analysis, a detailed 5-pillar RAG scoring with recommendations, and a comprehensive 90-day implementation plan with success metrics. All findings are presented in both Board Report (investment decision focus) and Management Report (operational execution focus) formats.
The principles that guide every engagement
Every assessment is evidence-based, data-driven, and actionable. We examine what is, not what should be.
We deliver objective, unvarnished insights that investors can trust, even when findings are uncomfortable.
Our recommendations are grounded in operational reality, not theory. We know what actually works when companies scale.
We collaborate with investors and management teams to drive measurable outcomes, extending beyond assessment when needed.
We work at investor pace without compromising analytical depth, delivering when you need it.
Where portfolio companies require ongoing support, we provide coaching, implementation guidance, quarterly reviews, board advisory services, and fractional/contract CCO placement.
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