Flag Risks Early. Capitalise on Opportunities.
Value is created through growth and scale. Yet investors systematically under-allocate resources to GTM-level evaluation, conducting superficial or aspirational commercial reviews whilst devoting exhaustive attention to financial, market, product and technology assessment.
When commercial execution falls short, value creation suffers
Our methodology examines interdependent dimensions of commercial capability
Market & Commercial Strategy
Value proposition resonance, differentiation, ICP definition, segmentation logic, pricing strategy, competitive positioning, and go-to-market approach.
Operations & Execution
Sales process documentation, pipeline generation, sales cycle predictability, conversion rates, forensic revenue bridge analysis, capacity modelling, and forecasting accuracy.
Capabilities & Organisation
Team capabilities, critical gaps in leadership, staffing requirements, hiring timelines, talent acquisition risks, compensation effectiveness, onboarding quality, and attrition analysis.
Metrics & Scalability
Unit economics, LTV:CAC ratios, cohort analyses, retention and expansion, quota attainment distribution, pipeline coverage, productivity metrics, and performance management infrastructure.
Ecosystem & Mobilisation
Partnership effectiveness, channel productivity, revenue distribution, partner enablement quality, co-marketing effectiveness, integration partnerships, and ecosystem leverage.
For deal teams and investment committees — executive summary, overall assessment, RAG scoring, investment recommendations, and decision support for commercial capabilities.
For portfolio companies — detailed 5-pillar analysis, forensic revenue bridge breakdown, 90-day implementation plan with success metrics, and comprehensive recommendations for improvement.
From light assessments for rapid screening to comprehensive forensic reviews
Our relationship extends beyond assessment. We provide coaching, implementation support, quarterly reviews, board advisory, and fractional/contract CCO placement to ensure portfolio companies execute their commercial transformation plans.
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